Johnnie Walker - Earth Mode

We created a Google Chrome plug-in launched ahead of Earth Day to help educate people about how much energy they consume online by calculating their digital carbon footprint and, as a result, inspire them to think about their everyday energy efficiency.

By measuring online usage over four weeks, the plug-in calculates the user's annual consumption of energy. To offset it, Johnnie Walker planted up to 75,000 trees as part of Earth Day Network's Canopy Project.

Client: Johnnie Walker
Agency: Anomaly